SEO BASIC TIPS

I am sure you like a good tip. For those of you loyal readers who wish I would just take a break from the theoretical musings, here is the type of list of SEO tips I rarely give out. You may have seen some or all of these ideas before but I will explain some of the benefits for each tip below. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem. These are quick tips for search engine optimization.

You have to redesign your web site at least once or twice a year. By doing this, you will find any broken things and you will be able to fix them. Besides you will have an opportunity to improve your visitor experience and make your presentation more competitive.

You have to stop using keywords in your URLs. If you are not familiar with how-to-optimize-page without slamming keywords into the URLs, then you do not know how to optimize a Web page.

Put text links. If you absolutely must use Java script drop down menus, image maps or image links, you have to make sure that you have put text links somewhere on the page in which the spiders could follow.

Do not underestimate content. In this case, you should have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

Create a Blog. If your site content doesn’t change often, your site needs a blog because search spiders such as fresh text. You should make a Blog at least three times a week with good, fresh content to feed those little crawlers.

Conduct a unique Title Tag. It is a must for you to have a unique, keyword focused Title tag on every page of your site. And, if you have the name of your company in it, then you have to put it at the end.

Improve your rankings with new-looking-content. On regular basis, you also need to add new, useful content to your pages, because fresh content brings about relevancy to your site in the eyes of the search engines.

Focus on search phrases. You should focus on search phrases, not single keywords, and put your location in your text to help you get found in local searches.

Design your web site considering SEO. Make sure that your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built will not cut it

Use keywords and keyword phrases appropriately. Make sure to use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

Get a new web site you want crawled. Submitting through Google’s regular submission form can take for weeks. The quickest way to get your site crawled is by getting a link to it through another quality site.

Your URL file extension doesn’t matter. You can use file format such as .html, .htm, .asp, .php, etc. And it will not make a difference as far as your SEO is concerned.

By JACOB GAYLE